STICKABILITY IS TREMENDOUS
by Charlie "T" Jones
Stick by it, die by it, never give up. We need to burn the word "stickability"
into our hearts. There is a plague sweeping the world, it is now reaching
epidemic proportions. It's better known as the Quitters Disease.
Everywhere I go I hear the phrase, in many different tones I QUIT - I QUIT
- I QUIT. I expect to be greeted by some overwhelming, happy associate
each time I return to the office with a great big -I QUIT. The problem
with most people is that they don't realize what the problem is.
I remember how I always wanted to quit. In fact, that's why I worked so
hard to become successful so that I wouldn't have to go through that
agonizing wanting to quit all the time. Then, finally, I became a success,
and to my surprise, I wanted to quit anyway.
I then learned that the human being hits psychological lows two or three
times a year, and wants to quit for no reason at all. Of course, the real
problem was in wanting to quit, because the more I would want to quit, the
more I would want to quit, and the more I would want to quit, the more I
was afraid I was going to quit, and I didn't want to quit, I just wanted
to want to quit.
Finally, one day I discovered the difference between quitting and wanting
to quit. I then decided I would never quit, and now I enjoy quitting all
the time, because I know I'm not going to QUIT. Sometimes someone will
ask, "You mean you can't ever quit?" That's right, you can die,
retire or get fired, but that's it. Of course, there are exceptions and
you are going to think you're it every time you want to quit and if you
sell out that easily, you'll never get to pay the first price of
I think you'll agree that more is to be gained by stickability, than
chasing better deals, and most of the time our attitudes at the time of
our quitting is setting the stage for almost certain failure in whatever
we run to.
Charles "T" Jones
Charlie 'Tremendous' Jones, in addition to breaking many sales records in
the insurance industry throughout his career, is the founder and CEO of
Executive Books. He is also author of the best-selling book "Life is
Tremendous" and four separate editions of "The Books You
Read". To purchase these books and receive 20% off or to receive more
information on Mr. Jones go to http://www.yoursuccessstore.com